This story begins with Edra, Nancy, and Nicole, three sisters from Woodbury, New York. As little girls they always talked of having their own business together when they grew up. Fast forward 20+ years. The sisters successfully forged their own careers... Nancy as a fashion buyer, Edra as a visual merchandiser and Nicole as a personal shopper. In 2014, the girls combined their fashion and retail knowledge to make their childhood dream a reality.